The following are screen shots from the direct to
consumer web site for Conseco Finance's Home Equity
The site provided information on the home equity
product, a calculator to figure out monthly payments,
and an online application that was sent as an email
for processing. Content on the site such as phone
numbers could be dynamically generated based on marketing
campaigns that were meant to draw traffic to the site.
This site was designed using elements from the Conseco
style guide as well as some additional elements to
give a fresh and unique new look.
Due to business restructurings, the site is no longer