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Rafe Lyford's Portfolio
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PLEASE NOTE: The links in the portfolio below will open their respective sites in new browser windows. To return to the list, close the new browser window.

The portfolio is organized into sites that Rafe built or had a hand in building and projects where Rafe served in a lead or supervisor capacity.


    Built by Rafe

  • Rafe's Resume: online resume site for Rafe's web work.
  • Dr. Robert A. Schanke: an informational site that promotes Dr. Robert A. Schanke, his lectures, and his books.
  • Flying Cube Productions: this site serves as a commercial channel for Rafe's creative output in the worlds of web based media, music recordings, & music publishing.
  • CubeTunes: an internet radio station featuring the music of Rafe and his friends. It utilizes Windows Media Player to stream mp3 files and PHP for dynamic content and playlists.
  • Advancedesk Gen. 2: a web based tool for GE Consumer Finance that allows participating power sports, outdoor power equipment, and music dealers to log in to the system and apply for closed-end and revolving financing on the behalf of their customers’.
  • FUNancing Network: a web based tool for GE Consumer Finance that allows participating motorcycle, RV, horse trailer, utility trailer, and music keyboard dealers to log in to the system and apply for closed-end financing on their customers’ behalf.
  • Mercedes de Acosta.com: an online companion to the books about Mercedes de Acosta by Dr. Robert A Schanke.
  • Advancedesk: a web based tool for GE Consumer Finance that allows participating power sports dealers to log in to the system and apply for closed-end financing on their customers’ behalf.
  • Gardens and Castles of England, LC: a simple informational website for Gardens and Castles of England, LC, which offered tours of the United Kingdom.
  • Ellory Werks, Inc: an informational & fulfillment website that allows customers to find information about artists & authors on the Ellory Werks Record label andEllory Werks Press. It also allows them to order their music & publications online.
  • Ellory Werks design roughs:initial set of design proposals for the Ellory Werks website.
  • Weblink Sign-Up: an informational site for GE Consumer Finance's Home Improvement dealers.
  • Prairie Music Academy, LLC: a simple informational website for Prairie Music Academy, a music school based in the Madison, Wisconsin area.
  • Prairie Music Academy design roughs:initial set of design proposals for the Prairie Music Academy website.
  • Kind of Intrinsic: this is a site for Rafe's debut CD release, Kind of Intrinsic. The design ties directly into the CD cover and draws inspiration from the great Blue Note album covers created by Reid Miles.
  • Electronic Postcard: this was created using Macromedia Flash 5 to promote my debut CD release, Kind of Intrinsic. The design ties directly into the CD cover art and features music from the CD. Dust and scratches were added to give it an old movie feel.
  • Conseco Finance Home Page: this page served as a gateway to Conseco Finance Servicing Corp.'s specific product and service sites. It was designed using the Conseco style guide.
  • ProjectLine design rough: this is a home page design rough designed for the ProjectLine private label credit card site.
  • Boat Doctor: a working html demo designed for Boat Doctor to shop around for prospective investors. The logo design was already provided.
  • Boat Doctor design rough: a home page design rough designed for the Boat Doctor demo.
  • Menards design rough: this is a home page design rough proposal designed for the Menards.com site.
  • National Democratic Congress of Ghana: web site for the National Democratic Congress of Ghana, Africa. Unfortunately, the site doesn't seem to be live any more under its original address. This is a link to a copy of the site.
  • Home improvement resource center: this is a design rough done in html designed for an internal initiative at Conseco Finance. NOTE: the "remodeling" & "home" links are the only ones that work.
  • Small business resource center: this is a design rough done in html that Rafe helped to design for another internal initiative at Conseco Finance.
  • Mortgage Services Partners: web site for Conseco Finance Servicing Corp.’s Mortgage Services dealers. This site was designed using the Conseco style guide.
  • Careers at Conseco Finance: web site for job postings at Conseco Finance Servicing Corp. Provided current job openings and a form for submitting resumes to the HR department. This site was designed using the Conseco style guide.
  • Conseco Home Improvement: web site for Conseco Finance Servicing Corp.’s Home Improvement Division. Provided information about the home improvement loan products offered, loan calculators, and links to the online application (see below). This site was designed by combining the Conseco style guide with design elements from their direct mail pieces in order to maintain a consistent user experience.
  • BGT1 home improvement promotional site: a promotional site that tied into a direct to consumer mail campaign for Conseco Finance Servicing Corp.’s Home Improvement Division. This site was designed using elements from a direct mail piece in order to maintain a consistent user experience.
  • Home123 Quick Loan Inquiry: Served as a technical resource during the development of this online loan application. It utilizes Java-based servlets, XML, & conditional HTML to perform error checking on form fields, determine page flow as well as display items based on user input, and pass user data to back end tracking & loan queue systems. By linking to this online application, the Home123 may provide its customers with the opportunity to apply for a home equity loan online.
  • Conseco Finance Manufactured Housing: direct to consumer site for the manufactured housing division of Conseco Finance. Supervisor/technical resource for the online credit application contained within the site as well as the search tool to view Conseco's inventory of repossessed homes. The credit application checked for user errors and displayed messages to help the consumer correct them. The home search tool pulled listings of repossessed homes from an Oracle database and dynamically generateed the results to the web browser. Both of these featured the use of Java-based servlets, XML, & conditional HTML.
  • Weblink Online Home Improvement Application: Served as a technical resource for the front end and middle components. This is an online credit app that GE Consumer Financeís Home Improvement dealers may link to from their sites in order to credit enable their sites and provide customers with the ability to apply for home improvement loans online. The application is presented in a multi page interview style format. Features include a linear navigation system, a colored checklist that provides cues as to the consumer's current location and progress, logic that determines what sections are necessary for completion based on user input, error checking, and messages that assist in error correction. It also allows the consumer to receive a copy of their application via email upon submission as well as an emailed confirmation that their application was sent. This is done using Java-based servlets, XML, conditional HTML, & Javascript.
  • Conseco Finance Home Improvement online loan application: Served as a technical resource for the front end and middle components which present the application in a multi page interview style format. Features include a linear navigation system, a colored checklist that provides cues as to the consumer's current location and progress, logic that determines what sections are necessary for completion based on user input, error checking and messages that assist in error correction. It also allows the consumer to receive a copy of their application via email upon submission as well as an emailed confirmation that their application was sent. This is done using Java-based servlets, XML, conditional HTML, & Javascript.
  • Numerous departmental web sites for the Intranet at Green Tree Financial Corp.:
    Supervisor

  • Menards.com: originally developed in partnership with Menards and Conseco Finance Corp. It serves as an online presence for Menards, Inc., the largest home improvement retailer based in the midwest and third largest in the country. Features include an online application for the Menards Big Card with real time decisioning, a store locator, weekly ad flyers, online ordering for Gift Cards, and a special order status system.
  • Home123 @ Conseco Finance: direct to consumer site for Home123 that allows consumers to apply for home improvement loans through Conseco Finance. This site was designed using design elements from Home123.
  • Conseco Finance Careers: Served as a supervisor/technical resource during the development of this site. This site incorporateed the use of Java-based servlets, XML, conditional HTML & Javascript. It allowed job seekers to search current job postings at Conseco Finance, select a position, and then submit their resumes for that position. Also provideed information concerning the company's benefits and history.
  • Conseco Finance Home Equity: Served as a supervisor/technical resource during the development of this online loan application. It utilizeed Java-based servlets, XML, & conditional HTML to perform error checking on form fields, determine page display items based on user input, and pass user data to back end tracking systems. This site was used for promotional campaigns and allowed the consumer to apply for a home equity or home improvement loan based upon the consumer's input.
  • Online dealer locators for http://www.aquavantage.com, http://www.funancing.com, http://www.climateselect.com, http://www.cuttingedgecard.com, and http://www.myprojectline.com: Served as a supervisory resource during the development of this site. It utilizes Java-based servlets, XML, & conditional HTML to search a data file of dealer locations and return results to the browser based on user input.
  • Conseco ABS : Served as a supervisor/technical resource during the development of this site. It utilized Java-based servlets, XML, & conditional HTML to perform error checking on form fields and return to the browser with search results based on user input by tying into backend data systems. The purpose of this site was to provide investors with direct online access to current information concerning Conseco Finance's ABS (asset-backed securities) deals.
  • Internet Retail Instant Credit: a product offered by the private label credit card group at GE Consumer Finance. It credit enables the web sites of their clients, such as Honda Motorcycles, Toro, & Cost Plus World Market. It was designed to be as generic as possible so that the client could maintain their brand by using a frame set or a separate daughter window to access it.
  • http://www.sutherlandsloans.com: Served as a supervisor/technical resource during the development of this site. It uses Java-based servlets, XML, conditional HTML & Javascript. This site allows Sutherlands customers to apply for a Sutherlands credit card and receive a decision in real time by linking to GE Consumer Finance's Internet Retail Instant Credit product.
  • Conseco Finance Manufactured Housing's QuickCredit: Served as supervisor/technical resource for the front end and middle components using Java-based servlets, XML, & conditional HTML. Credit enabled the sites of manufactured home dealers by pre-qualifying applicants in real time.
  • Conseco Finance Manufactured Housing's Marketing Materials: Served as supervisor/technical resource for the front end and middle components that provided dealers and other representatives from the Manufactured Housing Division of Conseco Finance with a system to order marketing materials online. This system allowed the user to provide quantities and other order information that wasthen submitted to a fulfillment entity. It used Java-based servlets, XML, & conditional HTML.
  • http://www.climateselect.com: online presence for GE Consumer Finance's private label Climate Select credit card, which allows consumers to finance HVAC systems through a preferred network of dealers. This site was designed using elements from Climate Select promotional materials.
  • http://www.cuttingedgecard.com: online presence for GE Consumer Finance's private label Cutting Edge credit card, which allows consumers to finance outdoor power equipment through a preferred network of dealers. This site was designed using elements from Cutting Edge promotional materials.
  • http://www.myprojectline.com: online presence for GE Consumer Finance's private label ProjectLine credit card, which allows consumers to finance home improvement projects through a preferred network of dealers. This site was designed using elements from ProjectLine promotional materials.
  • Lending Basics: provided Conseco's full line of financial products via a single web presence. This site was designed to present a unique brand identity from Conseco.
  • BizGuild.com: an online satellite business of Conseco that would provide a set of products & services for the small business owner. This site was designed to present a unique brand identity from Conseco.
  • Mill Creek Bank: redesign of the Conseco Bank website as part of their re-branding effort.
  • Conseco Bank : provided an online application for opening a CD (Certificate of Deposit) account with Conseco Bank. It also displayed current rates updated weekly. This site was designed using elements from the Conseco style guide.
  • http://www.aquavantage.com: online presence for GE Consumer Finance's private label Aquavantage credit card, which allows consumers to finance the purchase of items such as swimming pools and spas through a preferred network of dealers. This site was designed using elements from Aquavantage promotional materials.
  • http://www.funancing.com: online presence for GE Consumer Finance's private label Funancing credit card, which allows consumers to finance the purchase of items such as personal watercraft, snowmobiles, ATVS, motorcycles, boats, etc. through a preferred network of dealers. This site was designed using elements from Funancing promotional materials.
  • Conseco Champions : online information center for dealers that are affiliated with Conseco Finance's Home Improvement division. Allowed them to read newsletters online, apply for member discounts, and order Home Show kits. Also provided information for prospective members. This site was designed using elements from the Conseco style guide as well as some additional elements to give a fresh and unique new look.
  • Conseco Finance Manufactured Housing: direct to consumer site for the manufactured housing division of Conseco Finance. It was designed using the Conseco style guide as well as elements from their direct mail pieces and other print material.
  • Conseco Finance Manufactured Housing's Marketing Materials: provided dealers and other representatives from the manufactured housing division of Conseco Finance with a system to order marketing materials online. This site was designed using the Conseco style guide.
 

 
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